Natalie Westernoff

About

I’m Natalie Westernoff, a visionary and innovative Fashion Editor. Having spent my early career in advertising, in 2015 I took the decision to make a career out of my long-held interest in fashion. Having trained with leading fashion publications including AnOther, Marie Claire and British Vogue I quickly built my reputation as a creative force within the world of fashion, and since then I’ve worked exceptionally hard for career progression. My understanding of the UK and international fashion landscape is excellent. High-end luxury fashion is a particular strength having worked with the likes of Gucci, Dior, Harvey Nichols, Jaeger-LeCoultre, Louis Vuitton and Bvlgari. My knowledge for brands spans across high street, niche to high end, with a particular interest in independent fashion houses. I have a strong, established network of fashion sector contacts. Between early 2018 and 2020, I worked for Emirates Woman, part of Motivate Media Group. Headhunted to the role of Fashion Editor, I was at the forefront of a major refresh and re-brand of the publication that connected with a younger demographic and increased reader engagement, spearheading the publication as the cool-girl magazine in the region. My flair for creating imaginative, original and evocative content that readers find both inspiring and performative has been key to my success. I have a great deal of experience of directing editorials, features and advertising concepts cross platform and full proficiency in creating, developing, planning and presenting content with a particular finesse for video. Applying a commercial component to the creative brief in a discreet yet symbiotic way is something I excel at, drawing on my early advertising experience. I’m unafraid to target new audiences, challenge norms and re-define standards in content and style. * Fashion Editorials * Luxury Brand Experience * Feature Writing * Video Content * Fashion Styling * Creative Direction * Creative Production * Branding & Marketing * Commissioning * Creative Ideation * Content Development * Advertising * Commercial Acumen * International Experience I currently live between London and Dubai and act as an Ambassador for Vogue Arabia internationally.