Natalie Osborn

About

Content, product and innovation strategist with 15 years’ experience driving growth across digital, print and audio. I’ve led strategic partnerships with national brands including the RHS and the National Trust, launched award-winning podcasts and developed content ecosystems for start-ups that support long-term engagement.I'm currently a senior lead in New Product Development at DC Thomson, where I helped launch, validate and evolve early-stage propositions across sectors including news, lifestyle and history. I’ve led content strategy and audience insight across seven product discovery projects – combining user research, trend analysis, opportunity mapping and MVP planning to help teams better serve their users and unlock scalable growth.Earlier in NPD, I led the full content strategy and marketing for a two-year digital product build in the crafts sector – delivering a first-of-its-kind learning experience through adaptive video content, pattern personalisation and SEO-led acquisition. The project laid the foundations for content-led MVPs across the portfolio and demonstrated my ability to shape products users love.Whether I’m designing a new subscription model, defining an editorial-led acquisition strategy or overhauling team workflows to triple productivity – I love breaking down complex problems and finding clear, creative solutions.Beyond the day job, I volunteer for my local park and look after two allotments (long story) where I grow organic fruit and veg and build habitats for visiting wildlife. I also co-host a biannual charity run with friends – five miles, four pints and mouth-inverting snacks – in aid of local animal charities. It sounds awful, but it's lots of fun, I promise.