Mustafa Alrawi

About

I’m a content executive with 25 years of experience shaping narratives, building teams, and leading strategic partnerships across platforms. My background spans high-stakes journalism, global event coverage, commercial storytelling, and brand building — most recently as Group Director of Editorial Partnerships at IMI, and previously with CNN Business Arabic and The National. What drives me is the belief that content must do two things: resonate deeply with audiences and deliver revenue growth from the start. I’ve worked at the intersection of creativity and commercial impact — developing multi-platform editorial strategies, launching global-facing brands, and positioning content platforms as leaders in their category. Highlights include: - Founding Managing Director of CNN Business Arabic, building its editorial team, voice, and brand strategy from the ground up. - Leading content efforts around major geopolitical moments, including the World Economic Forum in Davos and the Abraham Accords in Washington during the pandemic. - Spearheading branded content and commercial storytelling initiatives with regional and international partners. - Building and leading cross-functional teams aligned around a unified editorial and business vision. I’m now focused on opportunities to lead original content strategy, audience-first storytelling, and creative innovation at companies that understand the power of story — particularly in streaming, entertainment, and digital platforms with global ambitions.