Michele Musso

About

With over a decade in TV, radio, digital media, and live event production, I’ve built a career on creating compelling content, driving audience engagement, and leading high-impact media projects. From producing nationally syndicated programs to scaling businesses through strategic storytelling, my passion lies in crafting content that resonates.As CEO of Musso Media, I lead innovative campaigns, develop premium content, and help brands grow through strategic planning and creative leadership. Beyond production, I work at the executive level, consulting with C-suite leaders, entrepreneurs, and high-growth companies on media strategy, brand positioning, and digital transformation.Previously, at SiriusXM, I produced and edited live talk shows with high-profile talent while spearheading a marketing strategy that skyrocketed channel engagement by over 400%. At CoinDesk, I leveraged my expertise in executive consulting, brand development, and team leadership to elevate media initiatives, ensuring every project exceeded expectations.Key Highlights:* Executive Consulting & Strategic Advising – Guiding leaders in media, branding, and content strategy at the highest level.* Live Event & Podcast Production – From concept to execution, I craft engaging audio and visual experiences.* Content Strategy & Marketing – I’ve built and executed campaigns that drive measurable audience growth.* Executive Leadership & Team Building – I thrive in leading teams, scaling businesses, and fostering innovation.* Brand Building & Media Consulting – I specialize in developing strong brand identities and audience connections.Earlier in my career, I refined my production and business operations skills at NBC Sports Talk Inc. and other major media organizations, where I produced nationally syndicated shows and led marketing initiatives that amplified brand reach. These experiences shaped my deep understanding of the media landscape and my ability to connect storytelling with business impact.I’m passionate about Blockchain technology, Artificial Intelligence, media innovation, and amplifying voices through powerful storytelling. Whether advising executives, launching a new podcast, producing a live event, or crafting a game-changing media strategy, I bring vision, creativity, and execution to every project.Let’s connect and create something extraordinary.