Melissa Wait

About

I am an audio and broadcast specialist, passionate about creating content moments through the art of storytelling.I worked at Southern Cross Austereo for nine years, mainly as the Executive Producer of the SAFM breakfast show, that's over 1,600 breakfast alarms. I have high level experience in leading content strategy, developing new content ideas, talent management, and analysing listener behaviour. As EP, I managed a team of producers, audio producers, breakfast talent, and promotions staff to execute a three hour daily show, Monday to Friday. I get excited about delving deep into a topic, researching, questioning and uncovering different content angles. My core skills are writing, content storyboarding, creative problem solving, talent nurturing, and chasing – I’ve been nicknamed bull terrier in my pursuit for the perfect guest.Being creative and organised enabled me to execute large scale content story arcs, deliver in depth guest preparation, oversee show benchmarks, all while being nimble enough to seize on the daily news stories in a way that fitted the SAFM Breakfast show's DNA.I have experience in editing interviews and audio and am proficient in Adobe Audition. I also hosted, produced, and promoted my own podcast in the parenting space; 'The Boobing Podcast - from breastfeeding disaster to exclusively boobing it.' I identified a need to talk more about breastfeeding struggles after having a rough start with my daughter. Guests included Midwife Cath, Heidi Anderson, and Rach Waia from Tiny Hearts Education to name a few.In the past 12 months I also took on PR duties for SAFM and Triple M Adelaide; I can write a mean media pitch that gets audio content national and international headlines. Previous to radio, I worked in PR on Australian and global clients in Adelaide and London. I was the Global Account Director on Peroni Nastro Azzurro and Pilsner Urquell while employed at Gabrielle Shaw Communications in the UK. I also managed publicity for Coopers’, Westfield, Beaumont Tiles, Kojo and Rossdale Homes in Australia.