Managing Director
Publications:
Expert Bio – Max Eichwald Max Eichwald is the Managing Director of m-business solutions and an independent advisor specializing in digital transformation, ERP/CRM implementation, and AI-driven process optimization. He works with mid-sized and enterprise organizations across manufacturing, retail, and industrial sectors, helping them translate strategy into operational, scalable systems. His core expertise lies in the practical implementation and optimization of ERP and CRM platforms, particularly Microsoft Dynamics 365 Business Central, combined with deep operational knowledge of sales, production, and supply-chain processes. Eichwald operates at the intersection of business strategy, operations, and technology execution. Over the past years, he has led and supported numerous ERP, CRM, and digital transformation initiatives in complex IT landscapes. His work includes process analysis, system design, implementation governance, automation, user enablement, and post-go-live stabilization, with a strong focus on eliminating manual work, Excel-driven processes, and disconnected planning tools. A significant part of his work focuses on manufacturing and production-driven organizations. He supports companies in aligning ERP systems with real-world shopfloor operations, production planning, inventory management, and financial controlling, bridging the gap between management expectations and operational reality. Eichwald is an implementation and advisory partner for Skyplanner (AI-based production planning), Streamline (AI-driven demand and supply-chain planning), and Tiliter (computer vision and AI analytics). He helps organizations integrate AI into existing ERP and planning landscapes with measurable business impact. Beyond production and supply chain, he has extensive experience in sales and customer-facing processes, including CRM implementations and data-driven sales steering. His background includes hands-on work with Salesforce, Microsoft Dynamics CRM, Power BI, and the Microsoft Power Platform. Eichwald is known for a pragmatic, execution-focused approach and works closely with management, business teams, and IT to translate complex technical concepts into clear, business-relevant decisions. He is available to journalists for expert commentary on ERP and CRM transformations, digitalization in manufacturing and the mid-market, AI in operations and supply chains, and the practical execution of digital strategies.






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Description Led and supported multiple ERP and production-planning transformation projects for manufacturing companies, combining Microsoft Dynamics 365 Business Central with AI-driven planning solutions. Focus on replacing Excel-based planning, aligning ERP with shopfloor reality, and integrating AI for production scheduling, demand forecasting, and inventory optimization. The projects delivered measurable improvements in delivery reliability, planning accuracy, inventory levels, and decision-making speed. Notable for translating strategic goals into operational systems and making AI usable in day-to-day manufacturing operations.
m-business-solutions.com
Led the introduction and operationalization of an AI-powered supply chain planning platform for industrial clients. Focused on replacing manual planning processes and fragmented spreadsheets with a unified, scalable planning solution that combines real-time demand forecasting, optimization of inventory levels, and scenario-based decision support. Delivered measurable improvements in forecast accuracy, supply-chain responsiveness, and planning efficiency across multi-site environments. The implementation integrated seamlessly with existing ERP systems and enabled leadership teams to make data-driven decisions with confidence.
m-business-solutions.com
Delivered end-to-end implementation of an AI vision platform that enables real-time image analysis and pattern recognition for retail and industrial use cases. The solution captures visual data from physical environments and transforms it into actionable business insights, improving operational monitoring, loss detection, and workflow automation. Focused on practical integration with existing systems, user-friendly reporting, and measurable business impact such as reduced manual checks, faster anomaly detection, and enhanced resource allocation. The project demonstrates how AI Vision technologies can be operationalized beyond proof-of-concept into scalable, enterprise-ready solutions.
m-business-solutions.com
Led the design and implementation of Governance, Risk & Compliance (GRC) frameworks that align business processes, IT systems, and control environments for regulated and complex organizations. This included defining risk taxonomies, establishing control matrices, and operationalizing compliance processes across finance, operations, and IT. The engagements focused on creating transparent accountability structures, automating risk reporting, and integrating GRC practices into day-to-day operations without creating unnecessary overhead. Delivered measurable improvements in audit readiness, process consistency, and risk visibility for stakeholders.
m-business-solutions.com
Designed and facilitated an Innovation Hub framework to help organizations systematically identify, evaluate, and scale new digital capabilities. The initiative provides a structured approach to ideation, rapid prototyping, validation of use cases, and integration into strategic roadmaps. Emphasis was placed on cross-functional collaboration, alignment with business goals, and measurable outcomes. Through curated workshops, governance models, and hands-on enablement, the hub enabled companies to accelerate experimentation with emerging technologies—such as AI vision, automation, and advanced analytics—while maintaining operational stability and stakeholder alignment.
m-business-solutions.com