Mandie Gower

About

I’m a fractional Brand & Content Director for market-leading lifestyle, luxury, retail and media brands. I've held leadership roles at Rituals, Hearst, Stylist and Grazia, with a track record for amplifying brand fame, purpose, traffic and revenue. I specialise in creating and deepening connections between brands and their consumers, working across all touch-points, and excelling at developing new ones. With rich experience leading creative teams in London, Amsterdam and Dubai, I'm adept across the full brand marketing scope - content, social, events, partnerships, retail, PDP, PR, etc. My work creates cultural relevance, community and agenda-setting conversations, and I curate unashamedly consumer-focused concepts. I also bring an editor's eye for detail to ensure cohesive brand messaging - in fact, I've previously held Editor-in-Chief, leadership or contributor roles on major media brands including Grazia, Stylist, Harper’s Bazaar, Daily Mail, Daily Telegraph, and have been shortlisted three times as Editor of the Year by the British Society of Magazine Editors. An experienced presenter and event host, I'm also an author of two books - Life Lessons from Remarkable Women, and Life Lessons on Female Friendship, both published by Penguin. Now based in Amsterdam, I also offer 1:1 brand consultancy and content strategy for start-ups, launches and founder-led businesses. I'd love to chat!