Maia Mccann

About

I'm an innovative leader with extensive experience managing large creative teams to leverage content to grow Gen Z and millennial audiences. With over 14 years of experience in digital media, I led the programming strategy for Yahoo's Gen Z-focused property, In The Know, overseeing editorial, video production, social media, events, and audience development. In The Know by Yahoo was a profitable and award-winning content destination, reaching over 25 million on-site users. We published stories on style, beauty, food, innovation, tech, gaming, and travel and created profiles of up-and-coming changemakers and celebrities like Kim Petras. As a content and growth expert, I have successfully launched and scaled multiple digital media properties like LittleThings, Wild Sky Media, and In The Know by Yahoo by leveraging data-driven insights, audience development strategies, and content marketing. I have also delivered award-winning branded and commerce content for top clients like Amazon, Walmart, Procter & Gamble, and Facebook. I excel at building and leading high-performing teams collaborating across functions and regions to achieve organizational goals and objectives. Areas of Expertise: * Team Leadership * Social Media * Video Production * Content Innovation * Audience Development * P&L Management * Content Marketing * Revenue Growth * Branded Content * Talent Management * Branded Storytelling * Content Marketing * Audience Development