Madhu Chhibber

About

A corporate communications professional with 25 years of experience, including tenures with Indian and international companies in leadership roles. Experience includes all dimensions of internal and external strategic communication across diverse industry sectors that include consumer, corporate, retail, infrastructure, services, automotive, aviation, media, oil & gas as well as technology space, with some of the world's most admired brands. Loves a challenge and the opportunity to create innovative solutions. Has had a career utilizing communications for brand positioning and enhancing strategies and programmes; multi-stakeholder management as well as change management strategies to transform and positively influence perceptions. Credible experience with fortifying corporate reputation; crisis management; leadership messaging; supporting sustainability initiatives and public policy positions. Strong capability in managing complex issues as well as delivering integrated multi-channel communications campaigns. Led on several award winning campaigns that were accorded top honors in industry awards. Have held Social Media responsibilities for brands, ensuring strategic alignment in communication, across all platforms. Has designed measurement and reporting modules for PR, that was developed into proprietary software catering to the analytics requirements of a large portfolio, during in-house role. Participates in industry events as time permits; has been a Jury member at several eminent industry awards.Featured in 'Women To Watch Out For' on the list of IMPACT's 50 Most Influential Women in Indian Media, Marketing & Advertising, 2018. Honoured by inclusion in exchange4media’s Top 100 Influential Game Changers List, 2019 for PR and Corporate Communications. Also featured in The Reputation Today Power 50 list, 2019 of Corporate Communications professionals. Founding Board Member - Global Women (GWPR) in India.