Liana Aghajanian

About

I am a senior director of content and an award-winning journalist who has built and led content functions with the management skills, writing chops, and narrative expertise needed to craft compelling stories your brand or company seeks to tell while growing teams that deliver results. As a content director, I've developed complex content strategies for fast-paced startups, agencies, and established brands like StockX, PayPal, Google, Microsoft, and Gusto. With an interest in biotechnology, I've led content and messaging development for DMC Biotechnologies, Liberation Labs, Poulterra, and others. With over a decade of experience in content marketing, I have created, led, and managed content teams to produce effective results for clients at every stage of the buyer's journey and across a variety of formats, including website copy, thought leadership, white papers, ebooks, newsletters, blogs, and earned and paid media campaigns. As a journalist, my reporting has appeared in publications like the New York Times, Los Angeles Times, BBC, The Guardian, Foreign Policy, The Atlantic, Newsweek, Rolling Stone and Al Jazeera America. My work involving cuisine and identity has been published by Bon Appetit, CNN, and exhibited in shows in Los Angeles, New York City and Armenia. My work has taken me throughout the South Caucasus, the U.K., Kenya, Germany and across the United States and received support through several organizations and fellowships, including the Gerontological Society of America, John's Hopkins University and Images and Voices of Hope. In 2016, I received a permanent writing residency through an organization called "Write A House," which awards homes to writers in Detroit, Michigan. I've previously worked in the digital content space by collaborating with publications such as the Atlanta Journal-Constitution, San Francisco Chronicle and USA Today. During my tenure, I oversaw the assignment of feature pieces that I edited, fact-checked, and packaged for online and print. Versatile and passionate, my experience is grounded in the foundations of legacy media and shaped and transformed through new media, combining ethics, storytelling and accuracy with multimedia reporting, online story packaging and thorough knowledge of social media. Specialties: digital media, content strategy, ABM, social media, fact-checking, editing, research, photography, blogging, versatility with different CMS software, copywriting, marketing, SEO, AP Style, HTML, Adobe Photoshop, InDesign.