Kyle Krueger

About

With over 20 years of experience in the media and advertising industry, I am an enthusiastic and strategic leader who delivers innovative and actionable data-inspired marketing solutions for brands. As the EVP, Head of Media & Analytics at Deep Focus (fka Big Village Agency), I oversee the full-service paid media and analytics division, managing offices in New York and Chicago, and driving the agency's vision and values. I have a proven track record of creating and executing successful media plans across all media types, with an emphasis on digital activation, stewardship, and robust analytics support. I also have a strong background leading and participating in agency new business planning and pitch presentations as well as developing and leading integrated digital media and SEM teams. I am a contributing author of a premier marketing reference book, and hold a Master's degree in Communications from Marquette University. My mission is to provide a modern solution for brands with a thoughtful, audience-first communications strategy for growth.