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Editorial Revenue Lead | Content Monetization & Direct Sales Strategy | Product & Social Monetization | Sponsorships | Yahoo
caldwell, new jersey, united states
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Claim your profileHi! I'm a strategic content and revenue leader with deep experience at the intersection of journalism, digital media and advertising. I've taken decades of experience as an award-winning journalist and applied it to the evolving world of content monetization, ensuring that revenue growth, editorial integrity and quality user experience stay in sync. At Yahoo, I lead premium advertising-driven initiatives across News, Life, Entertainment, Weather and Games. I collaborate with editorial, product, social and sales teams to bring sponsorships to life, launch monetizable editorial franchises and help drive revenue across one of the most visited homepages on the internet, Yahoo.com. I also oversee monetization opportunities on our social channels and help shape new revenue paths for emerging News products. My background spans Yahoo, People Magazine, CNN, Al Jazeera America and Women in the World. I've built and led editorial video teams, produced award-winning streaming and linear content and worked with trusted talent including Ali Velshi, Sanjay Gupta and Tina Brown. I'm comfortable operating in large, fast-paced environments and specialize in content strategy, editorial monetization and cross-functional execution at scale.