Katy Camp

About

I build connections between people and products.With 10 years of experience developing stories in the digital/streaming media and news business, I’ve mastered the art and science of creating compelling, keyword-rich content that wins clicks, likes, and subscribers. And I’ve coached teams of 5-20 writers, editors, and designers to craft videos, podcasts, and copy that drive traffic and retain attention from a diverse range of audiences.Always looking ahead, I brought several news networks into the digital age and beyond, including heading up digital content, streaming media, and new media communications strategy for one of the largest cable networks in the nation.As I’ve said to my staff in the news world, we have to wrap interesting, relevant narratives around anything and everything. While we’re intent on being informative, we must also remain vigilant about ensuring that our content is compelling, indeed irresistible, to ensure consumers choose our product and not someone else’s.All told, I’ve led creative teams in creating marketing material, website content, sales sheets, promotional copy, mobile app content, FAQs, how-to videos, web articles, livestreams, and educational and procedural content for Alexa and other VA technologies, not to mention hundreds of blog posts, social media campaigns, feature stories, and live coverage.Put simply, I can wrap an interesting, relevant narrative around anything.Having worked in New York, Orlando, Hartford, and Dallas, I’ve collaborated with a range of professionals and catered messaging to vastly different audiences, from corporate executives to the general public. I’ve spent my entire career studying how and when people consume content. And, more precisely, how the way they consume content and relate to products evolve across the engagement cycle.My colleagues regard me as competitive, clever, likable, and funny. I’d add insatiably curious and inventive; my mind never stops working.There’s always another story to tell. And a new way to tell it.