Kaiti Norton

About

5 things you should probably know about me:1. I've worn numerous hats in the marketing world. My list of "things I didn't even know I could do until I did them" includes producing podcasts, designing websites, and creating animated videos. Also replacing my car's tail light bulb and folding a fitted bedsheet, but those are maybe less relevant.2. I can talk about the MBTI, Enneagram, astrology, chronotypes, and DiSC all day. (INFP, 4w5, Aries sun, bear, and iS, thanks for asking.)3. I'm a total nerd about productivity hacks. My friends and coworkers probably get tired of hearing me say, "You could probably automate that." I once took a workflow that was extremely tedious and time-consuming and turned it into a single click, saving about 10 hours of manual effort each month. Some may call it laziness, but why would I work harder when I can work smarter?4. Long-form content is my bread and butter. Whether I'm developing a big-picture content strategy or coaching writers to improve their craft, every step of the creative process feeds my soul.5. As my grandmother likes to say, I come from a long line of tenacious women. The quickest way to motivate me is to give me a problem to solve — the harder, the better. I've never really feared failure because the moments when I "failed" are also the moments when I've grown the most.