Justin Bopp

About

I’m a passionate and accomplished digital media leader with 10+ years of experience helping individuals and organizations find, grow, and accelerate their success. My work spans editorial strategy, audience development, social media growth, and launching new revenue-generating businesses, with a focus on sustainable growth and innovation in the sports media industry.Through data-driven strategies, cross-functional collaboration, and empathetic leadership, I’ve built massive audiences, led high-performing teams, and driven millions in revenue. Whether it’s creating opportunities for sports media professionals or building brands and businesses from the ground up, I’m passionate about helping others grow and succeed.Highlights: * Audience Growth: Scaled 300+ sports brands to over 3 billion annual page views and millions of social media followers by defining data-backed editorial and social media strategies around key events. * Business Innovation: Launched 180+ sports podcasts generating 72M+ annual downloads; spearheaded a seven-figure e-commerce team; monetized audience insights and polling brands with seven-figure sponsorships. * Team Leadership: Directed teams of up to 7 managers, 2 executive producers, and 300+ contractors; built and scaled multiple new teams to meet and exceed strategic goals. * Stakeholder Collaboration: Successfully led brand launches, multimillion-dollar projects, and operationalized solutions across editorial, sales, legal, communications, and business development to drive $10M+ sponsorships.Core Competencies:Editorial Strategy | Social Media Strategy | Audience Development | Revenue Growth | Coaching & Training | Analytics | SEO | Project Management | Cross-Functional LeadershipWhat Drives Me:I love building and growing—teams, audiences, careers, and revenue. I thrive on finding common ground among stakeholders and creating solutions that benefit everyone involved. As the creator of Sports Media Playbook, I focus on empowering sports media professionals to advance their careers and succeed in an evolving industry.When I’m offline, I enjoy cultivating growth in another way: through my gardens and flowerbeds. As a father of three, I find joy in creating a thriving environment for both people and wildlife, fueled by a deep love of design, history, sports, and podcasts.