Juliet Morrison

About

Juliet has been writing about the convenience retail sector for almost 30 years, having originally cut her journalistic teeth on truck magazine Commercial Motor.During that time she worked on Independent Retail News, where she was deputy editor in the 1990s, before pursuing a freelance career, which included working on Nisa's Consortium magazine where she was features editor throughout 2023.As a freelancer Juliet also worked as a self-employed PR professional with a record of achieving impressive media coverage and brand exposure for clients from a national cancer charity to a Sussex winery. Despite being contracted for just a few days a month for ovarian cancer support group Ovacome, she spearheaded a series of high-profile PR initiatives, including a social media campaign called #TellYourDaughter that attracted support from celebrities such as Edwina Currie, Jenny Éclair, Michelle Heaton and Lorraine Kelly and was covered extensively across the national media. Prior to this she helped devise and publicise the charity’s core BEAT message aimed at making more women aware of the signs of ovarian cancer. BEAT – an acronym for the symptoms and what to do if you suspect you have them – has been the cornerstone of a continuing national campaign. She also helped to put boutique start-up vineyard Albourne Estate on the map with a PR effort that encouraged specialist wine journalists to sample and write about its output, as well as local media to cover an exciting local business story. She also devised a social media campaign to introduce influencers to the winery's 40 vermouth with #40Ways to enjoy the drink. She achieved similar results with another small client, a West Country-based health retreat. She also used to edit Ovacome’s thrice-yearly newsletter.