Jordanne Waldschmidt

About

Jordanne Waldschmidt is the chief editor for Equipment World at Fusable. Equipment World delivers the latest product news, as well as thought-provoking perspectives and deep analysis of the issues affecting the construction industry. Waldschmidt has more than 10 years of experience in public relations, communications, content marketing, and social media in the construction and manufacturing industries. After a brief stint at an advertising agency, she spent nearly 10 years working in a variety of roles at the Association of Equipment Manufacturers, the owner and producer of industry trade shows CONEXPO-CON/AGG, The Utility Expo, and World of Asphalt. Her tenure included the launch of the Association’s first influencer marketing program, which was named the "Best Use of Influencer Marketing of 2020" by the Content Marketing Institute. Her team was also awarded “Best Social Media of 2019” by the Construction Media Alliance for its multi-pillar approach to social media – including user-generated content, influencer marketing, owned content, and paid advertising - for CONEXPO-CON/AGG 2020. Equipment World's special report, “Construction’s Silent Killer,” earned a 2023 Construction Media Alliance award and a 2024 Jesse H. Neal award for Best Series. Waldschmidt holds a bachelor’s degree in strategic communications and certificates in social media management and digital art and culture from the University of Wisconsin – Milwaukee.