John Mussoni

About

New media, old media. Senior manager. Web producer/supervisor. Legacy producer. Hitting budget marks. Mentor and motivator. Extensive experience in creating, managing and maintaining content for public media, commercial, cable, digital on-demand platforms and the web. Combing legacy and social media to build news web platform. Consistently increase viewership of programs by targeting niche audiences and seek new ways to repurpose content. Specialize in creating daily shows; short term deadlines; documentaries and town hall forums with longer deadlines. Create short video vignettes for on-demand and web. Experienced in acquiring content and negotiating fair rates from a variety of vendors ranging from CNN, WSI, independent video stringers. Build partnerships with suburban newspapers, non-network affiliated stations, variety of cable outlets. Excels in negotiating contracts with vendors and talent for shows and projects. Quickly assess situations when called upon to handle crisis management situations. Works across department lines to build marketing strategies. Able to hit budget goals with any size budget.