Joanne Geary

About

I am an experienced Board Director, Executive Committee team member and marketing innovation strategist who has led high performance teams in Ireland and UK. My core expertise lies in 1. Leading industry innovation through customer focussed change 2. Building and mentoring high performing marketing, PR, business development, CX and digital teams3. Elevating and future proofing premium offline brands to transform to premium online hybrid brands4. Defining strategy, identifying key differentiators to accelerate business growth in highly regulated industriesI have held board-level marketing and business development roles in global and Irish professional services organisations such as Savills plc, Cushman & Wakefield and Sherry FitzGerald Group. I have senior semi-state/goverment communications experience with the DDDA and Sustainable Energy Ireland.Over the past 10 years:I led the innovation and marketing communications strategies for Sherry FitzGerald Group to create clear competitive advantage at every stage of the customer journey. I drove the Digital Transformation programme with the primary goal of establishing the brand as a trusted advisor and future proofing for the digital savvy customer.I delivered a global industry first - mysherryfitz.ie - a fully transparent, 24/7 buyer platform, a digital onboarding toolkit, 2 new award winning websites and piloted digitizing the mortgage application process. This resulted in 40% of all residential transactions on platform, digital mortgage leads increased by 160% and market share/ sales fee increases.I managed B2B and B2C creative and marketing campaigns and established the Sherry FitzGerald social media strategy which grew to the largest industry share of followers. I rebranded the almost 100 offices in the network, stretched the brand to incorporate Christies, streamlined the franchise branding (2015/16) and I also rebranded and launched Cushman & Wakefield in 2016. I was responsible for the Business Development Strategy for Savills Ireland & EMEA and Cushman & Wakefield Ireland where I introduced the Key Account Strategy, new training and processes which significantly drove revenues.Having recently finished up with Sherry FitzGerald, I enjoy being an IMI 30% club mentor, while also managing strategic consultancy projects for some key clients through my consultancy Red Ink Marketing while I explore my options as to where my next full time role will be.