Joanna Castle

About

I’m a B2B marketing and PR strategist who helps SaaS and HR tech companies get their founders and operators quoted in the places their customers actually read. I tend to work with leaders who are deep in the realities of workforce management, business operations, and labor for hourly teams—especially in construction, manufacturing, transportation and warehousing, restaurants, and hospitality. The experts I support run platforms used by thousands of teams to handle everyday challenges like workforce productivity, operational efficiency, no‑shows, overtime, certified payroll, and shift coverage. If you’re working on a story about managing frontline teams—or how they’re scheduled, paid, or staffed—I can usually connect you quickly with a practitioner who can offer specific, quotable insight.