Jennifer Fontaine

About

Jennifer Fontaine is a seasoned marketing professional with a proven track record in overseeing the development and execution of industry-leading strategies that elevate the 1MD Nutrition and Essential elements brands and drive a combined annual revenue of more than $60M. With a unique blend of strategic vision and hands-on execution, Jennifer thrives in entrepreneurial environments, demonstrating the ability to work autonomously while delivering exceptional results.As a Brand Lead, Jennifer defines success by setting a compelling vision and leading the development of brand strategy and annual marketing plans. Her expertise lies in understanding consumer needs and competitive landscapes, allowing her to spearhead the development and execution of marketing programs from ideation to launch. In terms of business plan and project management, Jennifer takes charge of defining business plans to deliver category and brand objectives. Her role involves managing all brand projects, including campaign development, omni-channel content creation, growth plans, and innovation, all executed with on-time precision and excellence. Jennifer is adept at developing briefs that provide focused direction to program teams/agencies, ensuring programs build equity, drive penetration, and deliver business results.Creativity is at the heart of Jennifer's approach, as she builds brand equity through a creative omni-channel content ecosystem and seamless connections to commerce. She defines brand equity, sets clear briefs, and develops creativity behind platform-agnostic ideas. Jennifer oversees the brand experience to integrate seamlessly across the consumer journey, all while defining data-based audiences, setting content strategy, and delivering strong marketing ROI.Jennifer is also dedicated to skill and capability development, coaching and developing Associate Brand Managers while providing coaching, feedback, and guidance.Jennifer is a collaborative leader, partnering with internal teams and external agencies to ensure strategic campaigns and activations are planned and executed on schedule and within budget. She champions the brand by driving alignment with senior management and key commercial stakeholders, consulting with cross-functional partners, and participating in key sales and agency presentations.Jennifer Fontaine brings a wealth of experience, strategic acumen, and a passion for brand-building to her role as a Brand Lead, leaving an indelible mark in the industry.