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Lifecycle Marketing Expert // Retention Marketing // Email Marketing // CRM Marketing // Data-Driven Marketing Strategy // AI Prompt Engineering // AI Agent Building // Model Testing & Monitoring
bangor, maine, united states
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Claim your profileI’m a marketing professional with a passion for lifecycle (and retention) marketing. I specialize in developing data-driven email, SMS, In-App and Push strategies that drive customer engagement, loyalty, and growth. With experience across eCommerce, B2C, and B2B brands, I use advanced segmentation, automated workflows, and A/B testing to optimize campaigns and maximize ROI. I love creating impactful customer experiences and am always looking for new ways to innovate and grow. I’ve led cross-functional initiatives, mentored teams, and continuously evolved marketing strategies based on data-driven insights. My focus is on building meaningful connections with customers and enhancing their journeys through personalized and engaging marketing campaigns. Core Competencies: Retention / Lifecycle / CRM Marketing Email, SMS, Push, In-App Marketing Strategies Data-Driven Decision Making Deliverability and Reputation Subscription & Loyalty Programs Automation / Customer Journey Development & Management eCommerce / B2C / B2B A/B, Multivariate Testing Design / Copywriting / HTML / CSS / SQL
Bachelors, Advertising, Communication at Florida Atlantic UniversityGraduated: 2006
Bachelor Of Applied Science, Medicine at Coastal Carolina UniversityGraduated: 1996