James Stables

About

I'm an experienced journalist and publisher, with over 15 years in the B2C space. I co-founded our company, Wareable Media Group, and its three sites Wareable, The Ambient and Get Sweat Go which I have led editorially for the last nine years. My expertise is building content brands, which I've done throughout my career in print and digital. I'm an editorial SEO expert, but also skilled in building editorial values and tone of voice. I'm also a leader and grew my company to lead a team of nine journalists and commercial staff. As a publisher and business owner, I have also become a content marketer – monetising our brands by helping companies in the wearable tech, fitness, and smart home space build awareness and convert customers in both ToFu and BoFu campaigns, which I pitched, devised, and delivered.