James Flachsenhaar

About

Building communities around content and experiences requires data analysis, experimentation and – with audience behavior in continuous evolution – agility. As managing editor of Ad Age - a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape - I help to recruit, assign and edit digital content, produce print and digital editions and support a team of talented, experienced professionals.As a senior editor in New Jersey and the Southeast – where I completed a four-year assignment as leader of eight USA Today Network sites – engaging audiences of consequence is my passion. I use data to eliminate low-performing content, grow digital engagement and support revenue partnerships. I focus on storytelling that illuminates impact and, especially, whose characters are developed so audiences care.I work in alignment with all departments and stakeholders to encourage innovation, enthusiasm and success.I have launched, managed and monetized target-audience events including annual high school sports award banquets, spoken-word “storyteller” evenings and a concert series celebrating Louisiana Roots musicians.I am a leader, problem-solver and continuous learner. I am self-motivated and accomplished at training, time management, planning and delegation. I am recognized for a collaborative management style but also for adjusting to bring projects across the finish line. I am responsible, flexible and committed to any assignment and purpose.