Iryna Varlamova

About

I am a Ukrainian-born creative and hospitality professional based in Italy, with a background in boutique hotels, guest experience, event design, and storytelling. After leaving my home country due to the war, I rebuilt my life and career in Italy, working at the intersection of hospitality, aesthetics, and personal narrative. My work focuses on creating meaningful experiences for guests and clients through design, atmosphere, and attention to detail from boutique hotels and wineries to events and visual storytelling projects. I specialize in: • Boutique hotel experience and guest relations • Hospitality trends in Italy • Event and floral design • Creative consulting and branding • Women entrepreneurship • Identity, relocation, and rebuilding life abroad • Storytelling as a professional and personal tool I often work with international clients and multicultural teams, and I bring a cross-cultural perspective shaped by migration, motherhood, and entrepreneurship. As a source, I can provide expert commentary on hospitality, lifestyle in Italy, creative careers, women in business, relocation, identity, and the challenges of rebuilding a professional life after displacement. I am open to contributing insights, interviews, and practical experience for articles, features, and research projects.