Ian Bann

About

Ian Bann works on why strong websites disappear inside AI answers. He sees this happen repeatedly. Pages rank well in Google, then vanish when users ask direct questions in tools like ChatGPT or Copilot. By the time someone reaches a website, they’ve often already formed an opinion based on AI summaries and comparisons the organisation never influenced. His work focuses on how AI systems interpret, summarise, and reuse website content, and where that process breaks down. He studies what appears in AI answers, what gets misrepresented, and what disappears entirely. Those patterns guide his work more than rankings or tool-based assumptions. Most of his work centres on universities and service-led organisations, where trust, clarity, and accurate representation shape decision-making. He helps organisations fix visibility gaps by improving content structure, technical SEO, and how information is presented for systems that extract answers rather than rank pages. His approach is practical and evidence-led. He works with real prompts and real outputs across live AI systems to understand how visibility actually works, rather than how it is described in theory. Alongside his professional role as an AI-Driven SEO Strategist at Hunterlodge Advertising, he builds free tools through a personal project called SEOshifter to test AI visibility patterns and understand how websites surface across search and answer systems.