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Futurist, Writer & Cultural Strategist
london, england, united kingdom
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Claim your profileI'm a culturally curious writer, futures consultant and strategist who has been forecasting cultural trends for the best part of a decade.A natural storyteller and critical thinker, I connect the dots between the micro and macro – drawing narratives between emerging human behaviours, weird and wonderful innovations and bigger socio-cultural shifts. As The Future Laboratory’s former deputy foresight editor, I spent 5+ years driving one of the most celebrated trends intelligence platforms in the world, working on 200+ global insight reports and presenting keynotes at events over Europe.Ask me about Gen Z and entertainment; travel & hospitality and food & drink; gender and dating; or anything in between. I'll probably have something to say about it.Brands I've worked with include: Nike, Bumble, Amazon Studios, Facebook, Google, Warner Media, Chipotle, Spotify, Diageo, Audible, BMW, Vans, Reebok and Depop.hollyevafriend@gmail.comwww.hollyfriend.com
Writing at City St George’S, University Of LondonGraduated: 2019
Anthropology at Goldsmiths, University Of LondonGraduated: 2017
Business, Creative Writing at Fashion Institute Of TechnologyGraduated: 2015