Frédéric Antelme

About

As the Director of Content for media and streaming platforms in France and internationally, I specialize in curating and producing original music content and entertainment programs. Passionate about innovative projects, I leverage my creativity and enthusiasm to propose and implement a fresh and unexpected vision. I am driven by the discovery of what will captivate the general audience in the future, bridging current trends with future mainstream through continuous monitoring and a network of contemporary creators. My journey has also led me to develop a challenger's perspective, pushing for creativity and differentiation: from music partnerships at RTL2 competing with the giant NRJ, to conceiving content and the visual identity for NRJ's digital TV application against established television players, and even directing programs for NRJ in Germany against established radio giants. It is through these experiences that I was able to lead Deezer's editorial strategy, the leader in streaming in France but challenged by Spotify, the global number one. I proposed a strategy centered around music and an innovative approach within an international and diverse team. At Deezer, I drove innovation by being the first streaming platform in France to make all podcasts available to its users. We were also the pioneers in offering exclusive podcasts with recognized talents and high-quality writing, such as "Sérieusement?!" with Pablo Mira and then David Castello-Lopes, "Gang Stories" with Joeystarr (which also became a book), and "Best Story Ever" with Marina Rollman. We were also the first to create exclusive song playlists like "La Relève," "Souvenirs d'été," and "Le Grand Noël," featuring the best of French pop, from Angèle to Juliette Armanet to Clara Luciani. Offering accessible yet distinct content that is in tune with the times, whether in France, Germany, or internationally is what never ceases to captivate me.