Elina Kazan

About

I am a brand builder, experientialist, omni-channel communicator and chief storyteller with deep expertise across marketing, events, and PR. As an influential communications and content development leader, I create and drive brand strategies that navigate major organizations through crisis, culture and change management, campaigns and growth efforts. I embrace brand legacy and steward it for the future, and approach projects with an entrepreneurial spirit and corporate mindset. My broad-based experience forging strategic alliances internally and externally, has allowed me to leverage connections with high-profile media outlets, industry organizations & civic partners to fuel brand recognition for leading retailers and fashion brands. I have spearheaded partnerships with NYC& Co., MOME (Mayor's Office of Media & Entertainment), NYWIFT (New York Women in Film & Television), The High Line, The Metropolitan Museum of Art, Lincoln Center among others in top 10 media markets. I lead PR strategies for high visibility events (live, televised & experiential), global product launches and initiatives throughout the retail industry, attracting millions of dollars in financial gains and global media coverage. I created a compelling narrative for one of the world's most visited shopping destinations - Macy's Herald Square, a $1Billion flagship visited by 20 million customers annually. Having launched Fashion Incubators for start-ups, I currently advise emerging fashion designers, DTC brands, retail tech & e-commerce brands on PR & Brand strategy with content development. o Led development & execution of 6-episode unscripted television docu-series showcasing Macy’s, their events, and behind-the-scenes. o Served as marketing lead for 4-year $400M renovation project for flagship, attaining incredible international & national media including 3-page business feature in NY Times and documentaries. o Played vital role in two of the Top 5 biggest public events in NYC with televised branded property with millions of spectators and viewers for Macy’s. Specialties:Corporate & Crisis Communications | C-Suite Advisor | Marketing Communications | Multi-Media & Digital Content | Internal Communications | Stakeholder Engagement | Communications Strategy | PR | Media Relations | Partnerships | Sponsorships | Content Development | Brand & Cause Marketing | Experiential Events | Corporate Spokesperson | Public & Government Affairs | Corporate & Brand Reputation Management | Non-profit | Writing | Corporate Editorial |