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Award-winning, storytelling-obsessed creative copywriter and brand strategist.
los angeles, california, united states
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Claim your profileHi. I’m Deena. I help brands tell stories that make people feel things. Some of those brands: Nike, Dunkin’, Metallica, Salesforce, Hi-Note, Pleasing, and Foot Locker. Some of those feelings: inspiration, curiosity, connection, and joy. A little about my career: I started out in journalism and digital media. In 2016, I was the first editorial hire at Girlboss. Prior to that, I worked as an arts and culture writer for the Sacramento News & Review. More recently, I worked as a copywriter for the creative agency Jones Knowles Ritchie, where I contributed to Clio and Cannes Lion award-winning campaigns. Currently, I’m a freelance creative copywriter and brand strategist who loves to give an audience exactly what they didn’t know they wanted. I’m also the founder of Nouvella, an award-winning, independent publishing company dedicated to novella-length works of fiction by emerging and established authors.
Bachelor Of Arts, Creative Writing, Literature at Uc Santa BarbaraGraduated: 2008