David Mullen

About

Senior-level Executive with record of achievement in P&L/general management, team leadership, multi-site operations, business development, marketing, brand strategy/launch, and startups/turnarounds. Proven ability to conceptualize strategic marketing and branding services, to develop promotional programs for multi-national organizations, and to lead business launches and expansions. Demonstrated skill in leading start-ups brand development, product positioning, promotion execution, and management of major corporate accounts. Major Client Relationships: Bank of America Starbucks Microsoft Alltel Communications Nokia Snapple Beverages Pizza Hut Hollywood Casino Ben & Jerry’s Ice Cream Taco Bell Dr Pepper/7-Up JC Penney Selective Insurance Make-A-Wish Foundation Labatt USA Most Impressive Achievements: Won over 100 industry awards, including 2 Food and Marketing Magazine BRAMMY AWARDS for Sales Promotion of the Year (Rolling Rock 1992 and Snapple 1999) and Point Of Purchase Advertising Institute (POPAI) Sales Promotion of the Year (Rolling Rock 1994) beating Nike, Coca-Cola, and MGM. Propelled over 200% growth to $50MM annual revenue in 3 years with $7MM profit. Led 1st sales reversal within beer industry in 1 year facilitating 3-fold increase in volume, brand acquisition, entry into momentum markets and improved profit margins. Converted business from $1.4B loss into niche stronghold with $1.1B sale within 5 years; delivered "Sales Promotion of the Year," turning around 30 million-case annual decline within 3 months in soft drink category. Directed business from startup to #15 among top 100 national players; won 100+ industry awards. Elevated chain to #1 from #51; teamed with Fortune 100 leader to innovate seasonal co-branding initiative, achieving 16% revenue upswing in 1 month. Earned high rapport within industry; twice published in Sports Illustrated magazine.