Clarence Chan

About

Bandwagon Media, Live, Labs, Venue Marketing (TAO Group) Bandwagon Media (bandwagon.asia): Right after Uni, I learnt to code and within 2 months, launched a MVP- a gig finder helping people sort through > 1,000 gigs a month. You can see pics of some early versions, along with my startup story here: https://www.techinasia.com/bandwagon https://e27.co/came-coded-conquered-meet-clarence-chan-the-man-behind-bandwagon/ Concert promoters started noticing the site and offered us opportunities to cover their shows. Today, we are 1 of most trusted sources for music news in Asia. Our content has been referenced by The New York Times, Billboard, Bloomberg, Elle, Tech Crunch etc. In May 2021, we hit a high of 850,000 visits a month, the highest amongst dedicated music media publishers in Asia, and we are continuing to grow. Bandwagon Live: Seeing a gap for platforms for emerging and local talent, we started a new division called Bandwagon Live. We leveraged on 3 main competitive advantages: 1. Our proprietary data on artists 2. Our millennial centric user base of taste makers & music lovers 3. Our understanding of latest trends and edgy experiences via our media reporting This allowed us to pioneer many impactful live experiences that were unique in its time and work with top brands like Vans, Marina Bay Sands, DBS etc. In 2019, Bandwagon was nominated alongside brands like AIA, GRAB, Blizzard Entertainment at the Marketing PR Awards 2019. We won Best PR Campaign in the Government / Public Services category, for our work with Singapore's governing body, National Arts Council, to create Hear65. In 2020, we won 5x the number of awards, this time at Marketing Events Awards 2020 organised by Marketing Interactive. Bandwagon Labs (bandwagonlabs.xyz): Since i laid the 1st lines of code, we've always believed in experimentation. Bandwagon Labs was carved out to create impactful, path-finding solutions. This allowed us to create things like: 1. Sustainable pedal-powered live music station -- for DBS Bank 2. Concerts in the metaverse (Bandwagon Pixel Party in Decentraland) 3. BW.Land: a web3 enabled lightweight metaverse Labs has won >10 industry awards and projects including CapitaVerse, Grimace, McNuggets Digital Collectibles and My Happy Place Metaverse for McDonald's. Venue Marketing (taogroupsingapore.com): In late 2024, we took over the marketing for TAO Group in Singapore, covering LAVO, KOMA, Avenue and Marquee Singapore. Our work spans: 1. Social media & Marketing strategy 2. Creative & visual assets 3. Event Collaborations & Partnerships