César Salza

About

César is a content strategist, AI-powered creator, and YouTube growth expert with over a decade of experience driving audience, revenue, and brand impact through scalable video content. With a background leading digital strategies for Meta, ViacomCBS, USA Today, McClatchy, and CNET, César blends data-driven insights, SEO expertise, and creative storytelling to build highly-engaging content engines. Across his professional work and personal channels (reaching 400,000+ followers), he’s developed proven frameworks to identify content gaps, capture emerging search intent, and drive sustained video retention on platforms like YouTube. Core strengths include: YouTube SEO & Content Gap Analysis: Daily systems using YouTube Analytics, Search Insights, AI-clustering, and trend monitoring to identify high-opportunity video topics. Retention-First Scripting & AI Workflows: Building high-retention video frameworks using advanced AI prompts while maintaining strict brand clarity, compliance, and creative control. Cross-Functional Collaboration: Skilled at managing complex, cross-team content systems across brand, compliance, creative, analytics, and growth marketing to execute integrated video strategies. Audience Growth & Monetization: Designing scalable content formats that convert attention into loyal audiences and business outcomes — whether for brands or his own digital business ventures. Full-Funnel Video Production: Expert in content ideation, scripting, production workflows, thumbnails, metadata optimization, and multi-format content extensions (long-form, Shorts, Reels). With a Master’s in Multimedia Journalism and deep expertise in content design, UX research, and organizational leadership, César helps brands connect authentically with modern digital audiences — blending search intent, AI innovation, and storytelling into video systems that scale.