Carsten Szameitat

About

As the Chief Revenue Officer (CRO) at svarmony, I oversee sales, marketing, and partnership strategies for a company specializing in the full spectrum of immersive technology applications and services. With extensive experience in location-based services (LBS), marketing, and cloud technologies, I stay at the forefront of the latest trends and innovations in retail and e-commerce. I frequently share these insights with the industry through keynotes. Driven by a passion for connecting trends and innovations with users and providers, I aim to craft unique and engaging brand experiences through augmented reality (AR) and extended reality (XR) solutions. Additionally, I serve as the president of the Location Based Marketing Association (The LBMA), a global network of leading brands, retailers, and technology providers. In this role, I foster a community focused on advancing digitalization and communication through location-specific opportunities. As a serial entrepreneur and co-founder of LBMA Tech Insides, my mission is to grow, educate, and promote the industry, driving innovation and collaboration within this dynamic field.