Caitlin Hendee

About

I am a creative, top-performing, and results-oriented editor, writer, proofreader, blogger, and social media/SEO specialist with extensive experience in beat reporting/breaking news coverage, content development, digital project management, website management, and social media account management. I am committed to quality and continuous improvement with a passion for the hands-on application of analytical techniques and principles towards improving operations performance. I am eager to help create and sustain a hardworking, upbeat environment while contributing to quality teamwork. I have excellent communication and negotiation skills, and I am dedicated to engaging with and establishing effective working relationships with colleagues at all levels and across all cultures. I am adept at leading cross-functional teams, creating and implementing training plans, and cultivating relationships with industry leaders. I maintain content calendars and plans to enable deliverables provided by deadlines, as well as website content management, Google Analytics data management and strategy, and ensuring quality control standards. I am an expert in AP news writing style and news and blog writing, and proficient in writing branded content, audience engagement, content curation, and building brand awareness. Below are some of my key accomplishments:~ Led implementation of a new feature for 9NEWS audience to text using an online portal by building training plans around tools and conducting five different training sessions to cover shifts in newsroom.~ Developed content-sharing partnerships with nine mountain-based newspapers.~ Coordinated SEO strategy, improved SERPs rankings, and maximized 9NEWS unique visitors.~ Created and implemented a company-wide web writing training program, hosted classes for reporters, proceeded with continuous follow up/feedback, developed twice-daily digital assignment emails, and ensured stories werewritten in a digital format that adhered to AP style and professional newspaper industry standards.~ Managed newspaper's "Special Sections" and actively contributed in creating branded and editorial content through collaborating with a network of freelancers and carefully managing content calendars.~ Played a major role as a social media manager, maximizing social media traffic from 4.6% to company target of 10% within three months of hire-date and; at the time of departure, site traffic increased by 18%.