Bryce Caldwell

About

Vice President and General Manager of Gray Media GSAA (WHNS-TV FOX CAROLINA, Palmetto Sports and Entertainment, and Telemundo South Carolina) in Greenville, SC, focused on positioning my stations for long term multi-screen success in today's rapidly evolving local marketplace of viewers, consumers, and advertisers. I've previously worked with NBC, ABC, FOX, WB, UPN, and CW affiliates in the Rochester, MN, Knoxville, Nashville and Orlando television markets with some of the largest media companies in broadcasting. I've got a comprehensive perspective on how to build successful media outlets in local marketplaces. My educational background is focused in Marketing and Business Management with a BSBA in Marketing at the University of Tennessee & an MBA at the University of Florida.Skillset Specialties: Creating, expanding, and managing broadcast cash flow and station viewership market share growth. New local news product expansions, station pricing, motivational strength-based personnel management and leadership, teaching consultative selling, recruiting and developing successful advertising consultants, brand management, maximizing mass media advertising to amplify a company's top line sales, and writing, directing, and executing accomplished television and digital based advertisements.