Bryan Wursten

About

15+ years of experience managing websites, social media, email marketing and apps, including content strategy, project management, audience development, design, video editing, ad operations, analytics, e-commerce, SEO and frontend development.Skills: * Wordpress site development * SEO content strategy * Project management * Frontend website coding * Google Analytics/Tag Manager * Ecommerce/payment gateways * Live-stream video production * Photo/graphic/video creation * Google Ad ManagerCONTENT DEVELOPMENT AND STRATEGY * Created daily multimedia content for Scouting America’s websites, podcasts, emails, native apps, social media channels, video platforms and print magazines. * Collaborated with the editorial team to develop a Scouting news website and trained writers to use its digital publishing tools. The site is now the organization’s most important communication channel with more than 270,000 monthly visitors. * Produced more than 300 live-streamed broadcasts, many featuring celebrity guests, with some episodes drawing up to 300,000+ views on Facebook and YouTube. * Gathered and communicated requirements to developers and designers to build the popular Scout Life Arcade with 78 online games designed to engage youth visitors, amassing more than 75 million pageviews since launch.PROJECT MANAGEMENT * Coordinated efforts with developers, business development team and third-party vendors to successfully integrate two different subscription and ecommerce platforms into existing websites. * Led migration of organization’s marketing websites from Sitecore to open-source WordPress CMS, resulting in substantial cost-savings and improved functionality. * Oversaw website’s highly-visible name change with zero downtime while maintaining existing search rank and traffic. Project included significant design and branding updates, DNS changes, testing, content revisions and redirects. * Collaborated with the sales team and other stakeholders to create and implement a new comprehensive revenue strategy that included direct ad sales, sponsored content, subscriptions, network ads, affiliate links and ecommerce. WEBSITE DEVELOPMENT AND DESIGN * Launched and maintained nine websites reaching more than 1.2 million monthly unique visitors. * Handled ongoing technical and design updates to websites, including CSS, HTML, PHP and Javascript changes to Wordpress themes, templates and plugins. * Worked with designers to implement five major site redesigns. Performed testing to ensure focus on user experience, mobile friendliness and search engine optimization.