Bruce Alderfer

About

Strategic and results-oriented communications professional with a solid foundation in organizational leadership, written communication, digital content strategy, project management and content creation. I am poised to bring my years of management skills to lead communications teams and change management within a dynamic organization. I have a proven track record of driving engagement, fostering creativity and attention to detail. Key Achievements: Market Leadership: 6abc Digital has consistently achieved 30 million page views per month on 6abc.com, surpassing the combined total of all competing TV news websites in the Philadelphia market. Top 5 Nationwide: We have generated 77 million video minutes streamed monthly, placing 6abc Digital among the top 5 most-viewed TV news sources in the United States. Social Media Dominance: Our robust social media presence serves over 3 million followers across YouTube, Facebook, Instagram, X (formerly Twitter), and TikTok. Strategic Leadership: Digital Strategy & Data Analysis: I lead the digital strategy, leveraging comprehensive data analysis to inform editorial decisions and enhance user engagement across web, mobile, streaming, and social media platforms. Cross-Functional Collaboration: My role involves close collaboration with news and marketing teams to synchronize efforts and amplify our reach. This includes frequent interactions with our sales department to devise content strategies that drive revenue and maximize impact. Innovation & Training: I am dedicated to fostering innovation within the station, playing a pivotal role in nearly all new initiatives and projects. Additionally, I have developed and implemented training methods and materials that have significantly improved our team's effectiveness and adaptability. Operational Excellence: Content Optimization: I ensure that our content is meticulously optimized for both on- and off-platform viewership, aligning with our station’s broader initiatives and key performance indicators (KPIs). Executive Reporting & Support: I regularly advise and support high-level executives, providing insights and prioritizing efforts to enhance our company-owned platforms. Staff Management: My responsibilities include hiring, evaluating, and scheduling staff members, ensuring that our team is well-equipped and motivated to meet our strategic goals. Problem Solving: I proactively monitor and troubleshoot programs and processes, addressing issues promptly to maintain smooth operations and high standards of quality.