Betsy Halsey

About

As a creative director, I inspire designers, photographers, and illustrators to do their best work while maintaining a cohesive vision across across editorial, digital, social and product content. I bring a unique blend of creativity, strategic thinking, and hands-on execution to every project, creating visual content that enhances the user experience, engages audiences, and amplifies brand messaging.I’ve accelerated digital content initiatives and executed complex, high-profile projects that enhance brand equity and audience connection, pushing creative boundaries while ensuring productive operations. Some of my recent career highlights include:- Spearheading successful projects that increased memberships 32%.- Leading creative direction for Olympics coverage, generating 4.6M views and 3.1M engaged sessions across digital and social platforms.- Directing celebrity cover shoots, including Sydney McLaughlin-Levrone (2.5M+ impressions, 100K+ engagements) and Kelsea Ballerini (2.46M impressions, 532K video views, 45K+ engagements), with her cover becoming the highest-performing of 2024.- Driving 51% YoY membership revenue growth in 2024 and maintaining a 49% increase in 2025.I specialize in elevating brand presence through bold, innovative design solutions and shrewd storytelling. I’m interested in meeting like-minded individuals, so please connect if you feel we could be a mutual resource for each other, or if your team could benefit from someone with my expertise.Core Competencies: Creative Direction, Brand Development, Art Direction, Visual Storytelling, Graphic Design, Typography, Editorial & Print Design, Digital Design, User Experience (UX), Project Management, Cross-Functional Collaboration, Employee Management, Hiring & Mentoring, Photo Shoots, Video Production, Social Media, Marketing Campaigns, Advertising, Budgeting, Data Analytics, Performance Optimization