Ben Brausen

About

I'm a digital and growth marketing strategist with 19+ years of experience helping organizations—from high-growth startups to global enterprises—build and scale programs that drive measurable, repeatable revenue growth. My expertise spans demand generation, full-funnel optimization, paid media, SEO, and marketing analytics, with a deep focus on aligning tactics to metrics that matter—CAC, LTV, SQLs, and pipeline velocity. I’ve led initiatives that delivered 730% ROI, built $41M in pipeline, and improved paid search performance by triple digits. Whether hands-on or leading teams, I build the systems, strategies, and martech infrastructure that enable scale. I've worked across diverse verticals, growth stages, and teams—and I thrive at the intersection of performance and process. From launching acquisition campaigns and implementing Salesforce + AI-powered lead scoring to driving ABM and lifecycle strategies, I bring both technical depth and strategic clarity. I'm also a trusted advisor to leadership teams—frequently brought in to assess what’s working, what’s not, and how to drive sustainable growth through smart strategy, sharp execution, and scalable frameworks.