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Program Director 102. 7 KIIS FM | CHR Brand Coordinator | Executive Producer " iHeart K-POP with JOJO" “The Vibe” and "iHeart Count Down"
los angeles, california, united states
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Claim your profileExperienced Executive with a strong passion for the entertainment industry and a proven track record in artist development and breaking new music. With over 20 years of experience in the music and entertainment industry, I possess expert skills in Radio Broadcasting, Podcasting, Production, Marketing, and Social Media. I excel in delivering creative ideas in a cross-functional business environment, resulting in a high level of success within the media and entertainment industry. As an energetic leader with a focus on cultivating talent and fostering a vibrant culture, I am dedicated to achieving victory. Highlights: * Creative Show Producer - Spearheaded the highly-rated show "The Vibe" for iHeart radio, keeping a finger on the pulse of contemporary and emerging music trends, catering to GenZ and younger audiences. * Music Strategist - Executed music strategies nationwide as a member of iHeart Radio’s pop Brand team, overseeing 90+ CHR stations. * Respected Industry Professional - Collaborated with top artists in Pop, Hip Hop, and Country, as well as radio show developers, directors, live-event managers, podcast producers, and record label promoters. * Marketing Strategist - Built connections between music and major media companies, record labels, and consumer brands to create cross-branding and promotion opportunities. * Live Events Coordinator - Orchestrated unique live events at various venues, showcasing new and established artists, and generating excitement for the radio station. * Socially Responsible - Integrated local nonprofits, schools, and causes into events, partnered with celebrity talents, and raised significant funds annually for at-risk youth while providing community enjoyment. * Team Leader and Mentor - Mentored staff members, sharing extensive broadcast knowledge, and guiding them to become influential media professionals while building their personal brands. * Social Media Expert - Implemented and executed a comprehensive, multi-channel social media strategy that increased brand awareness, followers, and engagement across KIIS-FM’s social platforms. * Data-Driven Decision-Making - Utilized data analytics to measure impact and continuously improve shows, podcasts, talent, and music strategies. * Connect with me on LinkedIn.