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Audience Development Editor at The Dallas Morning News
morning glory, texas, united states
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Claim your profileAshley M. Slayton is the Audience Development Editor for The Dallas Morning News. She joined the newspaper in November 2019. Ashley manages a team of award-winning journalists dedicated to developing stronger relationships with the News’ audience.In her role, she focuses on utilizing quantitative and qualitative data to drive audience growth with the goals of: * identifying and targeting new audiences * deepening engagement for owned and operated platforms * enhancing users' journey through the membership funnel * strengthening market penetration * exploring new platforms and tools for audience outreach
Bachelor Of Arts, Communication, Communications at Bellevue UniversityGraduated: 2008
Bachelor Of Arts, Communications at Prairie View A&M UniversityGraduated: 2008