Ariadna Rousaud

About

With a Bachelor's degree in Journalism from URL and a Master's in Publishing from UPF, my career has always been deeply connected to design, architecture, interior design, and creativity. In the business field, I have led communications at Grupo MINIM, nanimarquina, and Furla Spain. In 2012, I conceptualized and managed the Fàbrica Moritz Barcelona concept store, a project I directed for six years. In January 2025, I joined Grupo Lamadrid as Marketing & Communications Director, where I develop and lead its brand strategy. As a journalist and copywriter, I have collaborated with various magazines, companies, and agencies within the industry. In 2018, I took on the editorial direction of Diariodesign, shaping its content and expanding its influence across web and social media for four years. In parallel, I founded elástica magazine, which I continue to direct. Passionate about education, I regularly deliver lectures, workshops, and courses on communication and digital content at institutions such as ELISAVA, IED, ESNE, UCH, and Shifta. I also moderate debates and roundtables and have served as a jury member for prestigious awards, including Elisava Professional Edition Awards, Premi Catalunya Ecodisseny, LCI Barcelona's TFG, Design marketk by FAD, and the ADI Awards Expert Committee. My commitment to design excellence is reflected in my four-year tenure on the board of ADI-FAD. www.ariadnarousaud.com www.elasticamagazine.com