Andy Morrissey

About

I apply my extensive experience and expertise in digital content production, editorial management, and audience development to help organizations achieve their goals and reach their target audiences. I have over 25 years of experience in the news media industry, working as an executive editor, managing editor, and digital editor for leading newspapers and media groups.Most recently, I worked with Lee Enterprises, where I oversee all editorial operations for their newspapers in North Carolina, guiding news coverage and driving reader engagement through digital marketing efforts. I am proficient with various content-management systems, video production tools, and analytics platforms, and I use them to create and optimize content for print and online platforms. I also lead and support award-winning editorial teams, training them on the best practices of lighting, sound, and editing with Premiere Pro, Final Cut, and iMovie. My mission is to help the news media industry adapt and thrive in the digital era, using email and social media marketing as key tools to increase social interactions and engagement.