Amyann Cadwell

About

AmyAnn Cadwell is the co-founder and CEO of Vrai Media, an award-winning global lifestyle media company that stands out with its unique collection of brands created to nurture readers toward self-care and sustainability. In 2014, she co-founded The Good Trade as a resource for audiences seeking sustainable shopping recommendations and editorials on slow living. Together with an exceptional team, she has grown the brand to reach over 100 million readers annually, maintaining independent ownership. Featured in The New York Times, Forbes, Fast Company, TechRadar, and New York Magazine, The Good Trade is a beloved women’s media brand. Additionally, The Daily Good—The Good Trade’s award-winning daily newsletter—engages a community of 250,000 dedicated subscribers and was recognized with a 2023 Webby People’s Choice Award. In 2024, her team expanded the brand’s mission with the launch of Good Gear, a dedicated site offering fresh, inclusive perspectives on emerging wellness trends and technology. In 2022, AmyAnn co-founded Soundly, the first-ever hearing health marketplace that empowers consumers to compare brands, prices, and care options in one place. Praised by Forbes, Fortune, AdAge, and The Los Angeles Times, Soundly has been celebrated for bringing transparency and advocacy to an underserved area of healthcare.As an angel investor and advisor, AmyAnn collaborates with founders in the wellness, social impact, and sustainability sectors. AmyAnn is a Founding Limited Partner at Palatte Ventures, where she contributes to identifying and supporting groundbreaking ventures at the intersection of technology and consumer behavioral shifts. She is also an investor in early-stage startups, including Tia, Kintra, SuperCircle, itselectric, and others. Her expertise has contributed to scaling impact in wellness and sustainability industries. AmyAnn has shared her insights on entrepreneurship and sustainability at Harvard, UCLA, USC, The Heart Series Conference, and in panels for renowned brands like Patagonia.