Amanda Kaiser

About

As a globally-minded editorial leader, I know how to develop winning content strategies that generate growth for companies and resonate with a designated audience. Adaptability is one of my core strengths. I thrive on change- whether that means transitioning to a new industry (legal, financial, fashion/retail etc.) in record time, leading M&A integration efforts, or navigating a new country or cultural environment. Before relocating back to the United States, I worked and lived in Italy, Japan and Hong Kong. I am also bilingual in Italian and English.At Today's General Counsel/Today's Business Leader, I am leading an editorial team and developing an ambitious growth strategy for a portfolio of B2B publications and content platforms focused on professional development.Since I joined the company, we've delivered a 28% spike in sessions and a 46% surge in visitors to the Today’s General Counsel website in eight months time. We've also launched a successful social media strategy: LinkedIn: 6.2% engagement rate, +121% in net follower growth, +1,516% in impressions in the first eight months.At S&P Global, I revamped and redesigned a stagnant out-of-date internal website for employees and drove a 157% spike in page views. I also developed and launched an internal monthly newsletter garnering a 31% engagement level, making it one of the best-performing newsletters and announcements coming out of the division. I’m a self-starter who loves to tackle new, complex challenges. I excel at effective, accurate and persuasive communication. I also have experience working in cross-functional teams within a highly matrixed organization like S&P Global, which executed one of 2022’s largest corporate mergers with IHS Markit.