Alyssa Caverley

About

I started my career as a journalist, where I learned to connect and engage through meaningful visual storytelling that resonated with audiences. Through my training, I learned that empathy and understanding are key to creating stories that make an impact—people need to be able to relate through experience.Now, I leverage those storytelling skills to create engaging content that captivates audiences and consumers, inspiring them through brand stories and unique creative work. I closely partner with publications and brands to ensure their messaging is relatable, impactful, and unforgettable while still creating a stunning visual experience through video storytelling.I have booked and produced exclusive interviews with newsmakers and live guest segments across every industry with a heavy focus on travel, business, music, lifestyle and startups. I have a special knack for quickly understanding and getting to the heart of the story and brand message. I have also cultivated a large roster of contacts and experts in a wide range of industry and have strong connections in every network and sector. Relevant work experience:- Developed a travel series “Modern Traveler” collaborating with travel and tourism brands, successfully selling it to Amazon Prime.- Partnered with artist PR on highly entertaining Billboard News tentpole interview series that resulted in over 50% increase in year over year views- Launched West Coast News Bureau at Cheddar News, interviewing experts in multiple sectors, resulting in media opportunities for 50+ brandExpertise: storytelling, communications, press releases, editorial video, branded content, brand management, messaging strategy, brand voice, content strategy, marketing campaigns, content creation, video production, interviewing, ecommerce, video storytelling, editing