Alison Lynch

About

I have over 15 years’ experience in newspapers and magazines, working across print and digital. I’ve written long-form print features, worked on videos for multiple platforms, from TikTok Shop to Snapchat, created interactive digital articles, helped to launch a suite of newsletters and interviewed celebrities including Joanna Lumley and the Kardashians. I’ve spent time working in ecommerce and branded content roles, so I also understand the commercial side of editorial.I am currently Head of Content for the Good Housekeeping Institute, managing a team of seven editors and writers who transform all the testing done by our team of experts into engaging, informative and, above all, independent and trustworthy product reviews. I am responsible for quality control across all our content, ensuring copy is clean, accurate, and always puts the reader first. All digital articles are SEO optimised. I love creating content that gets people talking and sharing and am keen to continue to use my unique combination of commercial and editorial experience in my next role.