Alan Platten

About

U.K. Career Highlights: 9 years design / production work on best-selling consumer magazines in London, U.K. * Began my design career at IPC magazines in London, U.K. on the launch team of 'Homes & Ideas'​, learning on the job (sometimes the best way). Promoted twice in two years. Became known as 'the attention to detail'​ guy, checking and finessing the title before it went to press. * A regular (perhaps even popular) freelancer with several titles in London before hopping the pond to Atlanta in 2004. U.S. Career Highlights: * Expanded my creative repertoire at the Atlanta Jewish Times with newspaper / ad design, marketing materials and art-direction of publications, including program guides for the Atlanta Jewish Film Festival. * Enjoyed working for Soccer in the Streets on a rebranding / collateral project. * Spent six months at Ballard Designs, working closely with the Creative Director to rework their quarterly catalog. * Helped MacDUFF win several awards with redesigned publications for Callaway Golf, Sotheby's International Realty and John Deere (plus another for our own website). * Met Kenny Rogers on a photoshoot. * Designed (U.I., content, interactivity) and oversaw production of Callaway's triple-award winning online iMag...visitors averaged a mind-boggling 11 minutes reading it! * Pro-bono design work for FRAXA. * Had the privilege of being part of the core team that started Fourth Element... created the company's brand identity and all in-house design (website, collateral, blog, Social Media event promotion... they even had me working in Powerpoint). * Recreated The Beatles 'Abbey Road'​ album cover on an airport runway for SGR's 'Trust the Leaders'​ magazine. * Transformed Compass Groups 'Elements' newsletter-style publication into a full-on magazine. Currently dividing my time between Simply Buckhead and 17th South magazines on the design front and Freelance QA [ NKS ] with Native Instruments and working on several musical projects.